![When looking for ROA it currently looks like Facebook is the way to go. However what could be the root cause of this? Is it the fact that Likes are more focused and shared to your friends who you likely share similar interests and opinions. Where as Tweets are more wide spread and come from people whose opinion may not have much if any influence on your purchases.
(via Facebook “Likes” More Profitable Than Tweets [STUDY])](http://www.tumblr.com/photo/1280/kevinmcfaul/4222064222/1/tumblr_liwdgvJ4oa1qhztlo)
When looking for ROA it currently looks like Facebook is the way to go. However what could be the root cause of this? Is it the fact that Likes are more focused and shared to your friends who you likely share similar interests and opinions. Where as Tweets are more wide spread and come from people whose opinion may not have much if any influence on your purchases.
Source: Mashable
